Pearl CI, a Market Research & Insights Consultancy
ABOUT PEARL CI
Pearl CI is a market research and insights consultancy founded by Rob Steinberg, a seasoned market research expert with over 20 years of experience driving successful marketing strategies through insights for leading companies like Starz Entertainment, Mindbody, SimplePractice, Gateway, AT&T, Cisco, Hewlett Packard and more.
Pearl CI specializes in providing custom, high-quality, cost-effective research solutions that address your unique business challenges.
Market Research Services
Full-service, customized projects that address your specific business problem.
In-Depth Interviews
Online and in-person in-depth interviews with business decision-makers and customers utilizing effective techniques that uncover deep insights into complex issues that surveys and quantitative research cannot measure.
Quantitative Surveys
Expert questionnaire design and analysis. Each quantitative research project is skillfully executed to deliver maximum insights and impact for your team.
Secondary Research /
Market Intelligence
Market & industry analysis. Solutions that create winning strategies for your company.
Areas of Insights Specialties
Brand Health and Strategy
Assess brand perception, competitive positioning, and identify areas for improvement.
Customer Experience/Voice of Customer (VoC)
Understand customer needs, pain points, and journey touch points to optimize the customer experience.
Product Development
Guide and fine-tune product strategy, concept testing, and go-to-market plans.
Buyer Research
Develop a complete understanding of business needs, buyer segments and personas, and drivers of purchase.
Competitive Intelligence
Gain a deep understanding of your competitive landscape and identify opportunities for differentiation.
